Paid Versus Earned Media: No Competition, Marketers Need Both
For many years I have heard the phrase “free media coverage.” While I’m all about getting coverage for clients, nothing in business is free. There are two ways to get your name in front of your...
View ArticleFacebook and Instagram Video Ads – the Way of the Future?
Late last year, Facebook announced it was beginning to test out video advertisements for brands. Then, earlier this year, Instagram jumped on board this video ads train. (Makes sense considering the...
View ArticleWhy It’s More Difficult To Reach Facebook Audiences (And What To Do About It)
Facebook was at one time the Holy Grail of social networks. Companies invested millions of dollars in the development and maintenance of business pages. Every person was using it, and every brand...
View ArticleLocation is Everything When Pinpointing Mobile Advertising’s Next Move
As the saying goes, it’s all about location, location, location. Moving into 2015, this could not be a more true statement for digital media. As geo-targeting becomes more sophisticated and mobile...
View Article2015 Lives Up to Hype as Year of Social Advertising Only Six Months in
At the end of every year, marketers gather ‘round in Facebook groups, Twitter chats or comment chains on agency blogs to make predictions about changes afoot in the coming months. Topping the trend...
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